Tabitha and I talk about the importance of building relationships in sales, the importance of authenticity and vulnerability, and what it takes for people to “know, like, and trust you".
In the realm of sales, there is a fundamental truth that holds the key to long-term success: building genuine relationships with customers.
But what exactly is relationship selling, and why is it so crucial? Join me on this journey as my special guest Tabitha Benway, and I are diving into this topic and uncovering its remarkable potential.
Tabitha has served in relational sales for the last 13 years, studying how people think, what's important to them, what makes them buy, and how to serve them at the highest level.
She brings this wisdom to her work, teaching how to create content and communication that causes the right people to buy.
Tabitha is a wife, mom, and entrepreneur who believes that when we are all bringing our gifts and serving in the way we were intended to, there is no competition, only infinite abundance for all.
Unlike traditional sales approaches, which often embody a transactional and pushy nature driven by fear and scarcity, relationship selling takes on a feminine essence. It's all about putting the relationship first and foremost.
As Tabitha puts it - sales is about helping people buy what they want.
Picture this: understanding your customers' needs, goals, and desires, and serving as their trusted advisor. It's not just about pushing your product or service — it's about genuinely helping them find the best solution, even if it means pointing them elsewhere.
So, are you ready to revolutionize your sales game and create lasting relationships with your customers?
Tune in as Tabitha, and I delve into the world of relationship selling. It's time to unlock the magic of authentic connections and pave your way to long-term sales success.
Trust me, your business will thank you!
Key Takeaways:
Additional resources:
- Go and grab Tabitha’s freebie: The Top 3 Mistakes Entrepreneurs Make that Confuse & Repel their Ideal Client from Ever Buying.
- Connect with Tabitha on Facebook.
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